What is Technical SEO?
Technical SEO focuses on optimizing your website's infrastructure and underlying code to improve search engine visibility, user experience, and overall performance. By addressing technical issues and implementing best practices, technical SEO ensures that search engines can easily crawl, index, and rank your website.
Key Elements of Technical SEO
Website Crawlability and Indexability
Ensuring that search engines can efficiently crawl and index your website's content for improved search visibility.
Mobile-Friendliness and Responsive Design
Ensuring that your website is easily accessible and navigable on all devices, including smartphones and tablets.
Fixing Broken Links and 404 Errors
Identifying and fixing broken links and 404 errors to improve user experience and maintain link equity.
XML Sitemaps
Creating and maintaining up-to-date XML sitemaps to help search engines understand your website's structure and discover new content.
URL Structure and Redirects
Designing clean, concise, and keyword-rich URLs, and properly managing redirects to avoid duplicate content and improve user experience.
Canonicalization and Duplicate Content
Addressing duplicate content issues through proper canonicalisation and content optimisation.
Website Speed Optimisation
Implementing strategies to reduce page load times and improve overall site performance, including image optimization, browser caching, and minification of code.
Structured Data and Schema Markup
Utilizing schema markup and structured data to help search engines better understand and index your content.
Internal Linking and Site Architecture
Building a strong internal linking structure and logical site architecture to enhance user experience and improve search engine crawlability.